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LegalCopyright & DMCA Policy

Copyright & DMCA Policy

Version 5.0.0 · Effective 2026-10-18 · Operator Nativity Ltd

1. Purpose & Scope

1.1 This Copyright & DMCA Policy explains how Nativity Ltd (Optimal, we, us) responds to claims of copyright infringement on the Services.

1.2 Covered materials include:

  • user-generated content on the Community forum such as posts, uploads, avatars, and similar;
  • user-created custom ingredients and other planner content you submit;
  • other text, images, or files users submit to the Services;
  • Optimal’s own product content, to the extent a third party claims rights in it.

1.3 This Policy is incorporated into the Terms of Service. It does not limit other remedies, including Acceptable Use enforcement.

1.4 This Policy is not legal advice. Misrepresentation in a notice or counter-notice can carry legal liability.

2. Intellectual Property

2.1 The Services, including software, design, trademarks, documentation, curated datasets as compiled, and original editorial content, are owned by Optimal or its licensors.

2.2 Nutrient composition data from the Nutrient Data Source (USDA FoodData Central) remains subject to that source’s terms, while our compilation and presentation of it in the Services may be protected as our work.

2.3 You may not copy, scrape, resell, or build competing databases from the Services except as allowed by the Terms, the Acceptable Use Policy, or mandatory law.

3. Your Content

3.1 Post or upload only content you own or are licensed to use.

3.2 By posting user content you represent that it does not infringe copyright, trademark, moral rights, publicity, or other intellectual-property rights.

3.3 License-back terms for Community content appear in the Community Guidelines. Those licenses do not authorize you to infringe third parties.

4.1 If you are a copyright owner or authorized agent and believe content on the Services infringes your copyright, send a written notice to:

Email (preferred): [email protected] Legal / escalation: [email protected] Postal / designated agent: Section 8

4.2 To help us act quickly, and to support a valid U.S. DMCA notice under 17 U.S.C. § 512 where applicable, include substantially the following:

  1. A physical or electronic signature of the copyright owner or authorized agent.
  2. Identification of the copyrighted work claimed to be infringed (or a representative list if multiple works).
  3. Identification of the material claimed to be infringing, and information reasonably sufficient to locate it.
  4. Your contact information (name, mailing address, telephone number, email).
  5. A statement that you have a good-faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law.
  6. A statement that the information in the notice is accurate, and under penalty of perjury, that you are authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.

4.3 We may request missing details. We are not obligated to act on notices that are incomplete, frivolous, or not about copyright. Defamation or privacy claims should be sent to [email protected] or [email protected].

4.4 On a substantially compliant notice, we may remove or disable access to the identified material; notify the user who posted it (we may share the notice or a summary with them, unless it would be unlawful to do so); record the complaint for repeat-infringer tracking; and take additional Acceptable Use actions. We may also remove content that appears infringing even without a formal notice.

5. Counter-Notices

5.1 If your content was removed under this Policy and you believe the removal was a mistake or misidentification, you may send a counter-notice to [email protected] (copy [email protected]) including:

  1. Your physical or electronic signature.
  2. Identification of the material removed and where it appeared before removal.
  3. A statement under penalty of perjury that you have a good-faith belief the material was removed or disabled as a result of mistake or misidentification.
  4. Your name, address, telephone number, and email.
  5. A statement that you consent to the jurisdiction of the Federal District Court for the judicial district where your address is located (or, if outside the United States, any judicial district in which Optimal may be found), and that you will accept service of process from the person who provided the original notice or their agent.

5.2 After a valid counter-notice, we may forward it to the complainant. If the complainant does not notify us within 15 business days that they have filed an action seeking a court order to restrain the infringement, we may restore the material at our discretion, consistent with law and platform policies.

5.3 Restoration is not guaranteed where the content also violates the Community Guidelines, Acceptable Use Policy, or other laws.

6. Repeat Infringement

6.1 Optimal maintains a repeat-infringer policy. Users who are the subject of multiple valid infringement notices, or who repeatedly post infringing material, may have accounts suspended or terminated.

6.2 Factors may include the number of notices, time span, whether counter-notices succeeded, severity, commercial piracy, and bad-faith patterns. We may terminate sooner for egregious or willful infringement.

6.3 Termination for infringement does not limit other legal remedies.

7. Trademark, Publicity, Other Rights

7.1 For trademark complaints (for example, confusing use of a brand in a username or custom ingredient name), we recommend that you email [email protected] with the mark, registration details if any, the location of the use, and the relief sought. We evaluate trademark claims case by case and may not use the DMCA statutory form.

7.2 Right of publicity or privacy in photos of people should be directed to [email protected] or [email protected], as appropriate.

7.3 Counterfeit or scam commercial content may also be removed under the Acceptable Use Policy without a formal intellectual-property notice.

For U.S. DMCA purposes, notices may be sent to our designated copyright agent:

Field Value
Service provider / operator Nativity Ltd (Optimal, Optimal Being)
Designated agent name Copyright Agent
Email [email protected]
Mailing address 167-169 Great Portland Street, 5th Floor, London, England, W1W 5PF
Fallback postal address 167-169 Great Portland Street, 5th Floor, London, England, W1W 5PF
Other legal contact [email protected]

If you are outside the United States, local notice-and-action rules may also apply. Using the notice elements in Section 4 still helps us locate and assess the material. Mandatory obligations in EU/EEA, UK, Australia, Singapore, Hong Kong, and other regions with non-waivable consumer protections are not waived.

9. Permission To Reuse Content

To request permission to reuse our original content (not user content owned by others), please contact [email protected] with the material, intended use, territory, and duration. Do not assume permission from silence.

10. Fraudulent Notices & Sharing

10.1 Submitting a knowingly false infringement notice or counter-notice may result in liability under 17 U.S.C. § 512(f) (where applicable) and other laws. We may pursue remedies for abusive notices that waste resources or harm users.

10.2 We may share notices and counter-notices with the user who posted the material, with service providers (including the Community Platform Provider), and with advisors, as needed to process the claim. See the Privacy Policy.

11. Contact

Topic Contact
Copyright notices [email protected]
Other legal matters [email protected]
Privacy [email protected]
Operator Nativity Ltd, 167-169 Great Portland Street, 5th Floor, London, England, W1W 5PF

We may update this Policy. The Version and Effective date at the top identify the current edition.

See also the Community Guidelines, Acceptable Use Policy, and Terms of Service.