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From Positive Test to Absolute Best.

Personalized care throughout your pregnancy.

All-in-one dedicated platform to learn, grow and share, with your best guidance, support, and wellbeing in mind.

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In action

Spend your day with Optimal

Know where the day stands

One score for how well today’s food covers your targets, and the few nutrients holding it back.

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Connect

Ask your assistant about your day.

Integrate with Gemini, ChatGPT, Grok, Claude and more. Use tools you're already familiar with to empower your day. Their suggestions read straight from your account for infinite ways to help your goals.

  • Gemini
  • ChatGPT
  • Grok
  • Claude
  • Copilot
  • Perplexity
  • Mistral
  • DeepSeek
  • and more
Early access

Just say the word.

Realtime support with incredible ease. Use your voice with Alexa+ to access Optimal.

Limitless learning

Open library, researched for you.

Enhance your knowledge as you grow. Remain fully informed as you approach every milestone of pregnancy and parenthood. No account necessary to access a world of information.

NutritionAn encyclopedia of key vitamins and minerals, in digestible form. Discover the chemistry behind what you eat.Medical markersUnderstand the fascinating science of your evolving body. How to read and interpret your results.ArticlesExplore a reading room filled with enlightening topics. From in-house specialists to expert contributors.
Community

Enter the global conversation.

Sometimes we just need someone to talk to. Seek advice, share your wisdom and learn from the experience of others like you. Our forum is a safe place for members and the Optimal team to talk it through.

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Application

Your health, in your hands.

Feel your best every day. Achieve your goals with planned meals and healthy activities. Create routines, share updates and wishlists with loved ones.

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Certified. Trusted.

Ultimate resource for optimal health. Reviewed products carry our seal of approval. Take the guesswork and headache out of your essentials, supplements, cosmetics and more.

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  1. 1

    Our review

    Meticulous checks to ensure each product meets our expectations. Focus on effectiveness and satisfaction.

  2. 2

    Seal of approval

    If it meets our standards, we'll certify and list it here. Some products carry our sticker for you to verify.

  3. 3

    Trusted resource

    Diligently researched and carefully compiled. Search by product or barcode to buy with confidence.

Membership

Magical bundles of joy.

Extraordinary experiences. Lovingly designed with every family in mind.

Pearl

Free

Opal

Premium

Add Oasis or Orion

Emerald

Premium Plus

Add Oasis or Orion

Diamond

Optimum

Olympus included

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We've always got you covered

Starting out

“I'm browsing a few pregnancy options before I commit to something.”

Family orientated

“Now I'm on my third child. My midwife loves seeing years of history to help me with the best advice.”

Connect

“I already use my own AI, so I love working on my journal directly with them.”

Care-free

“It's nice to take the worries away and just focus on being pregnant.”

Nutrition goals

“I needed something to help me understand what I should be eating.”

Understanding you

“I'm obsessive, so I go wild for logging everything and seeing all my readings and insights.”

Just for you

“Amazing that I get offers from brands I love.”

Something special

“Lucky dad checked my wishlist! My best friend already bought the bedside cot.”

Optimal health

“I'm super competitive and love hitting my day score. Two-week streak and counting!”

Late-comer

“Joined late. Catching up. Don't know how I was handling it before!”

Routines

“Relieved, now that I can stay on track every day without wavering on my goals.”

Community

“Amazingly, the best advice I got was from new moms I met on here.”

Perfect fit

“We get a lot of well-meaning advice. But all I needed was one place to keep track of everything.”

Mindfulness

“I'm used to being so busy. Now I can keep an eye on what's affecting me and make more time for myself.”

New perspectives

“Everything clicked when I found the Learning Center. Especially the articles.”

Game-changer

“As a nutritionist, I know how hard it is for women. This is a perfect bridge between my knowledge and their experience.”

Voice activatedEarly access

“Awesome using Alexa with Optimal. Everything is just easier and super fun.”

Positive test

“Just found out I'm pregnant. Thought it was worth trying.”

Planning ahead

“I want a way to track and improve my fertility while I start planning a family.”

Peace of mind

“When it comes to my family, I need to have the best.”

Super intelligence

“Give me a way to ask about anything and know I'm getting the best answers.”

Fully committed

“I want to feel confident and know I'm doing my best for my baby.”

Super excited

“I'm just happy there's one place I can record everything I'm experiencing!”

Client focus

“I need a way to keep track of my clients at different stages.”

Full coverage

“I love that I can go all the way from preconception to postnatal in one plan.”

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Next-level assistance

Quick questions

“Just give me some advice about what I'm eating and how my week is going.”

Efficiency

“I don't want to have to type out my meals all the time. Just give me something that does it for me.”

Omniscience

“Pregnancy is so complicated. I need one voice with the best knowledge that I can trust.”

Helping hand

“I love how friendly Maia is. So relaxed. Helpful answers, whenever I need them.”

Clear sighted

“I needed something that could access my records and give me a clear analysis.”

Guidance

“I like having one source that I can trust and that knows me so well.”

Personal assistant

“It's easier now I have someone who understands what I'm going through better than me.”

Anytime, anywhere

“Sometimes I wish I could call my doctor at 4am. Luckily Olympus is there to help me figure it out.”

Full attention

“It's important to me that Maia remembers every detail, not just the last few weeks.”

Here to help

“Embarrassing how many questions I have. The credit packs mean I can keep going without the judgement!”

Personal shopper

“I take Maia shopping with me. I like sending her photos so she can help me choose food for my goals.”

Choose a planStart today
Partnerships

The future's bright.

Leading the global conversation. Research, innovation and partnership opportunities. Embrace infinite potential with our essential community.

Partners

Mosaic

Unrivalled dynamic signals. Cutting-edge research, policy, academics and enterprise.

Sponsors

Atlas

Resonate across new frontiers. Build awareness, trust and loyalty with lifelong potential.

Affiliates

Aura

Rewarding genuine connection. Nurture life's community and amplify your reputation.

Collaborate with us

Start with today.

See what Optimal can do for you.

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Apple, the Apple logo, iPhone and App Store are trademarks or service marks of Apple Inc., registered in the U.S. and other countries. Google Play is a trademark of Google LLC. Galaxy Store is a trademark of Samsung Electronics Co., Ltd. Android and the Android logo are trademarks of Google LLC. The Android robot is reproduced or modified from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License. Chrome is a trademark of Google LLC. Safari is a trademark of Apple Inc., registered in the U.S. and other countries. Firefox is a trademark of the Mozilla Foundation in the US and other countries. Alexa is a trademark of Amazon.com, Inc. or its affiliates. Optimal is not affiliated with or endorsed by any of them.

Claude is a trademark of Anthropic. ChatGPT and OpenAI are trademarks of OpenAI. Gemini is a trademark of Google. Cursor is a trademark of Anysphere. Grok is a trademark of xAI. Alexa is a trademark of Amazon.com, Inc. or its affiliates. Copilot is a trademark of Microsoft. Perplexity is a trademark of Perplexity AI. Mistral is a trademark of Mistral AI. DeepSeek is a trademark of DeepSeek. Optimal is not affiliated with or endorsed by any of them.