Privacy-bounded data, for people building for pregnancy.
Sponsors, retail and merchant partners, analytics teams, and brands seeking certification work with us through one application. Every dataset leaves our systems anonymized and bounded. Every figure counts at least five people.
“Anonymization is the product, not a compromise.”
Our data philosophyThree tiers, bounded by breadth and time.
Every tier trades breadth for depth. Higher tiers see more dimensions (geography, gestational stage, age) cross-tabulated over a longer lookback window. Every tier still respects the same floor: a group has to be five people or more before we’ll show it.
Tier 1
Lookback: 28 days. Narrower geography and fewer cross-tabulated dimensions. A starting point for testing fit.
Tier 2
Lookback: 90 days. Broader geography, more dimensions cross-tabulated.
Tier 3
Lookback: 270 days. Our widest breadth and longest window, for teams building trend models.
Partner tiers are a separate system from membership tiers (O¹–O³). They share a naming convention and nothing else.
Four ways to work with us.
Sponsor
Support the free evidence library and reach an engaged, opted-in audience.
Merchant
Surface your products where they’re relevant, inside a nutrition context people trust.
Analytics
License anonymized, aggregate cohort data for research or product decisions.
Certified brand
Apply to have a supplement reviewed for the Optimal Certified mark.
Who we currently work with.
Generated directly from our own partner records, not maintained separately, so this list can’t drift from what actually governs a relationship. See our Advertising & Affiliate Disclosure for what a listing here does and doesn’t mean.
We don’t have any active partners to list yet.
One application, reviewed by a person.
There’s no self-serve dashboard yet. Applications go to a small team who reviews every one by hand.
Apply now